The South African Broadcasting Corporation (SABC) has a new Group Chief Executive Officer. Nomsa Chabeli is a veteran marketer with over 25 years experience has worked for MTN and MultiChoice as an executive. She replaces the interim CEO Nada Wotshela, who stepped in after previous CEO Madoda Mxakwe left the public broadcaster when his five-year term ended.

SHE'S BEEN AROUND

In a statement, SABC says Chabeli has a wealth of experience working with various organisations including MultiChoice where she was the Marketing Director of SuperSport and subsequently the DStv portfolio. In addition, she has served at SAB, Brand South Africa, GCIS and Edcon. "Some of her career highlights include leading the marketing and communications for the successful 2010 World Cup bid that resulted in South Africa's confirmation as the host country, Marketing Director of the ICC Cricket World Cup 2003 and the development and execution of South Africa's communications and marketing strategy for various Davos World Economic Forums. She holds an MBA from Henley Business School and is currently completing a Masters in Digital Business at Wits Business School," read the statement. 

READY TO SERVE

Chabeli said that she was truly honoured and excited to join the embattled public broadcaster as their new GCEO. "This organisation holds a rich legacy of public service through broadcasting, and I am committed to advancing its mission and intensifying efforts to significantly improve revenue generation and lay the foundation for enduring success. Faced with the challenges of a rapidly evolving digital landscape, together we will embrace innovation, foster meaningful connections and ensure that our content continues to inspire, inform and resonate with diverse audiences in this dynamic media landscape," Chabeli said.