She is the epitome of turning a sour situation into a sweet one. She took what people used against her and is monetisin it. In November 2022, the former beauty queen and entrepreneur Sonia Booth aired her family's dirty laundry and exposed her football legend husband Matthew Booth for having extramarital affairs with a married woman. She shared details of how she got a private investigator to track down her husband, who had allegedly used her car to travel to several destinations with his alleged mistress. She further went on to share how on the evening of her son's birthday, he allegedly baked a cheesecake, that she had hoped was for her son, but turned out to be for his alleged mistress. After meeting the woman's husband, Sonia asked her to return the Tupperware that Matthew had used to store the cake and she put it on the floor in the garage where Matthew parks his car. For weeks, people joked about cheesecake and Tupperware.

The mom of two has since taken what people used to mock her and turned it into a business. The businesswoman launched her brand of cheesecake products this year. "The first time I went out in public I heard a group of teenagers whispering 'cheesecake'. I couldn't help but laugh," she says. "They started clapping for me. It happened the second time, where a group of adults asked me ?Where is the cheesecake?' A friend also told me back in November that cheesecake at stores was selling out because of my story." She then decided to turn what seemed like a horrible situation into a business and came up with her brand of cheesecake products. "I was either going to get annoyed by people whispering or shouting 'cheesecake' or ride the wave and make money. The entrepreneur in me decided to make the best of what could have easily buried me in the sand," she says.

Her first idea was to create a Marula Cheesecake Liqueur. "Then I decided on the ice cream and frozen yoghurt. Followed by Marula Cheesecake Passion Popcorns, Body Mousse, candles and incense sticks will also be introduced soon," she says. "I came up with the recipes," she adds. She experimented with different infusions to get a mix that works. She has been approached by many companies after seeing her post on social media about her cheesecake products and she plans to pursue as many as possible.