Metro FM DJ Sabelo "DJ Sabby" Mtshali recently jetted off to Bloemfontein, Free State to host the launch of the inaugural Blackdoor Experience, the outdoor live music event. This year's edition is all about celebrating the finest artists representing the Free State. They will take it to the next level with a live broadcast by the biggest podcast in Africa, Podcast and Chill with Mac G. This is one of DJ Sabby's attempts to help boost the economy following the severe plunge the SA tourism industry struggled amid the COVID-19 pandemic. 

BOOSTING TOURISM

The highly anticipated outdoor event, scheduled for December 16 at Ramblers Club in Bloemfontein is set to be an extension of the club's vibrant nightlife reputation. "I've always felt like the whole province of the Free State is overlooked when we talk about SA tourism," Sabby tells ZiMoja. "He added that there is history and iconic locations placed within the province. "The Basotho Cultural Village is here in the Free State and the Golden Gate Highlands Park are just some of the places one must see. If you love a good adventure, you can experience white river rafting - dramatic scenery, remote wilderness, exciting rapids, and African charm," he said.

BOOSTING THE ECONOMY

Through his years of being a music lover and supported through his work as a DJ, Sabby explains how the nightlife impacts the economy. "Bloemfontein also has a great vibrant energy when it comes to its nightlife. A city that's open to new concepts to their nightlife. Lovers of good music and a market that's craving for more experiences. So, to bring these experiences to them is a great move." DJ Sabby says it's hard not to support such a vision. "This will boost the economy of the province, and Bloemfontein as a city. People from outside of Bloem will travel to the city. Local businesses will get a boost, young people will get a chance to work via employment opportunities created by the event, and the hotels and B&B establishments will get a boost that weekend."